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1 mass audience
Кино: массовая аудитория -
2 mass audience
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3 mass
mass [mæs]1 noun∎ Textiles dyed in the mass teinté dans la masse(b) (large quantity or amount) masse f, quantité f;∎ a mass of documents une masse de documents;∎ a mass of work une quantité de travail;∎ the streets were a solid mass of people/traffic les rues regorgeaient de monde/de voitures∎ the dark mass of the mountains la masse sombre des montagnes(d) (majority) majorité f, plupart f;∎ the mass of the people are in favour of this policy la majorité des gens est favorable à cette politique;∎ in the mass dans l'ensemble∎ land mass masse f continentale(for all → communication, education) de masse; (large-scale → starvation, unemployment) à ou sur une grande échelle; (involving many → resignation) massif, en masse; (collective → funeral) collectif;∎ this product will appeal to a mass audience ce produit plaira à un large public∎ the crowds were massing in the square des milliers de personnes se massaient sur la place(troops) masser(a) the masses les masses fpl;∎ culture for the masses la culture à la portée de tous∎ we've got masses on en a plein;∎ masses of des masses de, plein de;∎ we ate masses of sweets on a mangé plein de bonbons►► mass circulation grande diffusion f, diffusion f de masse;mass communication communication f de masse;mass consumption consommation f de masse;mass culture culture f de masse;mass demonstration grande manifestation f;Marketing mass display présentation f en masse;mass distribution distribution f de masse, grande distribution f;mass distribution sector secteur m de la grande distribution;mass execution exécution f en masse;mass extinction extinction f de masse ou massive;mass grave charnier m;mass hypnosis hypnose f collective;mass hysteria hystérie f collective;mass mailing envoi m en nombre;mass market marché m de masse;mass marketing marketing m de grande consommation, marketing m de masse;mass media mass media mpl;mass meeting grand rassemblement m;mass murder tuerie f;Grammar mass noun nom m non comptable;Chemistry mass number nombre m de masse;mass production fabrication f ou production f en série;∎ it goes into mass production next week la production en série commence la semaine prochaine;mass protest protestation f en masse;Computing mass storage mémoire f de masse;mass suicide suicide m collectif;mass tourism tourisme m de masse;mass unemployment chômage m sur une grande échelle -
4 audience
1. n публика, зрители, аудитория2. n радиослушатели; телезрителиa TV commentator may have an audience of millions — телекомментатора одновременно слушают и смотрят миллионы
3. n офиц. аудиенция4. n офиц. возможность высказаться; встречаhe should have an audience with the committee — ему нужно дать возможность выступить на заседании комитета
Синонимический ряд:1. assembly (noun) assembly; conference; congregation2. audition (noun) audition; interview; meeting3. following (noun) clientage; clientele; constituency; following; public4. hearing (noun) conversation; discussion; examination; hearing; review5. spectators (noun) attendance; fans; listeners; patrons; public in attendance; spectators; viewers; witnesses -
5 mass
mass [mæs]1. nouna. [of substance, objects] masse fb. ( = people) the masses les masses (populaires)c. (religious) messe f2. plural noun3. adjectivea. [unemployment, destruction] massif ; [resignations, redundancies] en masse ; [hysteria] collectifb. [culture, movement] de masse[troops] se masser ; [clouds] s'amonceler5. compounds* * *[mæs] 1.2) ( amount) ( of people) foule f (of de); ( of details) quantité f (of de)3) Religion messe f4) Physics, Art masse f2.masses plural noun1) ( the people)the masses — gen la foule; ( working class) les masses fpl
2) (colloq) GB ( lots)3.masses of work — beaucoup or plein (colloq) de travail
noun modifier1) ( large scale) [ audience] de masse; [ destruction, exodus, protest, unemployment] massif/-ive; [ sackings] en massemass meeting — rassemblement m de masse
2) ( of the people) [ movement, tourism] de masse4.intransitive verb [troops] se regrouper; [bees] se masser; [clouds] s'amonceler -
6 mass
A n1 ( voluminous body) masse f (of de) ; ( cluster) amas m (of de) ; a mass of trees une masse d'arbres ; a mass of particles un amas de particules ; the tree was just a mass of flowers l'arbre était couvert de fleurs ;2 ( large amount) ( of people) foule f (of de) ; (of evidence, legislation, details) quantité f (of de) ;3 Relig messe f ; to celebrate/say mass célébrer/dire la messe ; to attend ou go to mass aller à la messe ;1 ( the people) the masses gen la foule ; ( working class) les masses fpl ; the labouring masses les masses laborieuses ;2 ○ GB ( lots) to have masses of work/friends avoir beaucoup or plein ○ de travail/d'amis ; there were masses of people il y avait une foule de gens ; there was masses of food il y avait un tas ○ de choses à manger ; to have masses of time avoir tout son temps, avoir largement le temps.C modif1 ( large scale) [audience] de masse ; [destruction, exodus, protest, unemployment] massif/-ive ; mass meeting rassemblement m de masse ; mass shooting massacre m ;2 ( of the people) [communications, consciousness, culture, demonstration, movement, tourism] de masse ; [hysteria] collectif/-ive ; to have mass appeal avoir un succès de masse ;3 ( simultaneous) [sackings, desertions] en masse.D vi [troops] se regrouper ; [bees] se masser ; [clouds] s'amonceler. -
7 MASS
1) Компьютерная техника: Microsoft Agent Scripting Software2) Американизм: Multiline Accuracy Support System3) Военный термин: MOBCON Automated Support System, Marine air support squadron, Matrix Analysis Subsystem, Missile and Space Summary, Mobility Analysis Support System, military airlift support squadron, military airlift survivability study, mobile automatic switching system, modern Army supply system, multiple-array avionics system, Munition Acquisition-Supply Solution4) Техника: maritime anti-stranding sonar, miniature acquisition sun sensor, modular adaptive signal sorter, multiple-access switching system6) Сокращение: IEEE International Conference on Mobile Ad hoc and Sensor Systems, Marine Air Support Squadron (USA), Maritime Air Surveillance Sortie, Master of Arts in Social Science, Mission Avionics Sensor Synergism, Modular Acoustic Simulation System, Modular Aircrew Simulation System, Multi-Ammunition Softkill System (German Navy), Multi-function Airborne Surveillance System, Multi-role Aid & Support Ship (Canada), a 4-letter abbreviation for the State of Massachusetts, magnetic storm satellite, master armament switch system7) Университет: Mathematics Advanced Study Semester8) Физиология: Massage9) Нефть: massive10) СМИ: Message, Audience, Situation, Significance11) Расширение файла: Maximum Availability and Support Subsystem (Parallan) -
8 Mass
1) Компьютерная техника: Microsoft Agent Scripting Software2) Американизм: Multiline Accuracy Support System3) Военный термин: MOBCON Automated Support System, Marine air support squadron, Matrix Analysis Subsystem, Missile and Space Summary, Mobility Analysis Support System, military airlift support squadron, military airlift survivability study, mobile automatic switching system, modern Army supply system, multiple-array avionics system, Munition Acquisition-Supply Solution4) Техника: maritime anti-stranding sonar, miniature acquisition sun sensor, modular adaptive signal sorter, multiple-access switching system6) Сокращение: IEEE International Conference on Mobile Ad hoc and Sensor Systems, Marine Air Support Squadron (USA), Maritime Air Surveillance Sortie, Master of Arts in Social Science, Mission Avionics Sensor Synergism, Modular Acoustic Simulation System, Modular Aircrew Simulation System, Multi-Ammunition Softkill System (German Navy), Multi-function Airborne Surveillance System, Multi-role Aid & Support Ship (Canada), a 4-letter abbreviation for the State of Massachusetts, magnetic storm satellite, master armament switch system7) Университет: Mathematics Advanced Study Semester8) Физиология: Massage9) Нефть: massive10) СМИ: Message, Audience, Situation, Significance11) Расширение файла: Maximum Availability and Support Subsystem (Parallan) -
9 mass
1) Компьютерная техника: Microsoft Agent Scripting Software2) Американизм: Multiline Accuracy Support System3) Военный термин: MOBCON Automated Support System, Marine air support squadron, Matrix Analysis Subsystem, Missile and Space Summary, Mobility Analysis Support System, military airlift support squadron, military airlift survivability study, mobile automatic switching system, modern Army supply system, multiple-array avionics system, Munition Acquisition-Supply Solution4) Техника: maritime anti-stranding sonar, miniature acquisition sun sensor, modular adaptive signal sorter, multiple-access switching system6) Сокращение: IEEE International Conference on Mobile Ad hoc and Sensor Systems, Marine Air Support Squadron (USA), Maritime Air Surveillance Sortie, Master of Arts in Social Science, Mission Avionics Sensor Synergism, Modular Acoustic Simulation System, Modular Aircrew Simulation System, Multi-Ammunition Softkill System (German Navy), Multi-function Airborne Surveillance System, Multi-role Aid & Support Ship (Canada), a 4-letter abbreviation for the State of Massachusetts, magnetic storm satellite, master armament switch system7) Университет: Mathematics Advanced Study Semester8) Физиология: Massage9) Нефть: massive10) СМИ: Message, Audience, Situation, Significance11) Расширение файла: Maximum Availability and Support Subsystem (Parallan) -
10 mass medium
Mktgan advertising medium such as television or national newspapers which reaches a very large audience -
11 roar
ro:
1. verb1) (to give a loud deep cry; to say loudly; to shout: The lions roared; The sergeant roared (out) his commands.) rugir, bramar; decir a gritos2) (to laugh loudly: The audience roared (with laughter) at the man's jokes.) reírse a carcajadas3) (to make a loud deep sound: The cannons/thunder roared.) retumbar4) (to make a loud deep sound while moving: He roared past on his motorbike.) bramar, hacer estruendo
2. noun1) (a loud deep cry: a roar of pain/laughter; the lion's roars.) rugido, bramido; grito2) (a loud, deep sound: the roar of traffic.) estruendo, fragor•roar1 n rugidoroar2 vb rugirtr[rɔːSMALLr/SMALL]1 (of bull, person) bramido2 (of lion, sea) rugido3 (of traffic) estruendo4 (of crowd) griterío, clamor nombre masculino1 (bull, person) bramar2 (lion, sea) rugir\SMALLIDIOMATIC EXPRESSION/SMALLto roar with laughter reírse a carcajadasroar ['ror] vi: rugir, bramarto roar with laughter: reírse a carcajadasroar vt: decir a gritosroar n1) : rugido m, bramido m (de un animal)2) din: clamor m (de gente), fragor m (del trueno), estruendo m (del tráfico, etc.)n.• bramido s.m.• bufido s.m.• gemido s.m.• grito s.m.• rugido s.m.v.• bramar v.• decir a gritos v.• gemir v.• mugir v.• roncar v.• rugir v.
I
1. rɔːr, rɔː(r)intransitive verb \<\<lion/tiger/engine\>\> rugir*; \<\<sea/wind/fire\>\> bramar, rugir*; \<\<cannon\>\> tronar*to roar with laughter — reírse* a carcajadas
he roared away o off on his motorbike — se alejó en la moto haciendo un ruido infernal
2.
vthow dare you! he roared — - cómo se atreve! -rugió or bramó
II
count & mass noun (of lion, tiger) rugido m; ( of person) rugido m, bramido m; ( of thunder) fragor m, estruendo m; (of traffic, engine, guns) estruendo m; ( of crowd) clamor m[rɔː(r)]1. N1) [of animal] rugido m, bramido m ; [of person] rugido m ; [of crowd] clamor m ; [of laughter] carcajada f2) (=loud noise) estruendo m, fragor m ; [of fire] crepitación f ; [of river, storm etc] estruendo m2. VI1) [animal] rugir, bramar; [crowd, audience] clamar2) [guns, thunder] retumbar3.VT rugir, decir a gritosto roar o.s. hoarse — ponerse ronco gritando, gritar hasta enronquecerse
* * *
I
1. [rɔːr, rɔː(r)]intransitive verb \<\<lion/tiger/engine\>\> rugir*; \<\<sea/wind/fire\>\> bramar, rugir*; \<\<cannon\>\> tronar*to roar with laughter — reírse* a carcajadas
he roared away o off on his motorbike — se alejó en la moto haciendo un ruido infernal
2.
vthow dare you! he roared — - cómo se atreve! -rugió or bramó
II
count & mass noun (of lion, tiger) rugido m; ( of person) rugido m, bramido m; ( of thunder) fragor m, estruendo m; (of traffic, engine, guns) estruendo m; ( of crowd) clamor m -
12 crowd
1. noun1) (large number of persons) Menschenmenge, diecrowd[s] of people — Menschenmassen Pl.
stand out from the crowd — aus der Menge herausragen
2) (mass of spectators, audience) Zuschauermenge, die3) (multitude) breite Massefollow the crowd — (fig.) mit der Herde laufen
5) (large number of things) Menge, die2. transitive verbthe streets were crowded with people — die Straßen waren voll mit Leuten
2) (fig.): (fill) ausfüllen3. intransitive verb(collect) sich sammelncrowd around somebody/something — sich um jemanden/etwas drängen od. scharen
Phrasal Verbs:- academic.ru/17496/crowd_out">crowd out* * *1. noun1) (a number of persons or things gathered together: A crowd of people gathered in the street.) die Menschenmenge2) (a group of friends, usually known to one another: John's friends are a nice crowd.) die Bande2. verb1) (to gather in a large group: They crowded round the injured motorcyclist.) sich drängen2) (to fill too full by coming together in: Sightseers crowded the building.) (über-)füllen•- crowded* * *[kraʊd]I. n + sing/pl vbto draw a large \crowd eine große Menschenmenge anlocken [o anziehena bad \crowd ein übler Haufen fam▪ the \crowd die [breite] Masseto stand out from the \crowd aus der Masse herausragenII. vt1. (fill)to \crowd a stadium ein Stadion füllento \crowd the streets die Straßen bevölkern▪ to \crowd sb jdn [be]drängen3. (force)they \crowded as many spectators as they could into the hall sie pferchten so viele Zuschauer wie eben möglich in die HalleIII. vihordes of commuters \crowded into the train Massen von Pendlern drängten sich in den Zug [hinein]* * *[kraʊd]1. n1) Menschenmenge f; (SPORT, THEAT) Zuschauermenge fto be swept along by the crowd — von der or in der Menge mitgerissen werden
crowds of people — Menschenmassen pl, große Menschenmengen pl
that would pass in a crowd (fig) — das geht (durch), wenn man nicht zu genau hinsieht
there was quite a crowd — es waren eine ganze Menge Leute da
the university crowd — der Uni-Haufen (inf), die Uni-Clique
the usual crowd —
I'm not one of that crowd they're a nice crowd — ich gehöre nicht zu diesem Haufen (inf) or zu denen sie sind ein netter Haufen (inf)
3) no pl(= the masses)
the crowd — die (breite) Masse2. vi(sich) drängento crowd (a)round sb/sth — (sich) um jdn/etw herumdrängen
3. vt1)to crowd the streets —
it will really crowd the office having three new people —
to crowd things together — Dinge eng zusammendrängen
2) (inf* * *crowd1 [kraʊd]A s1. dichte (Menschen)Menge, Masse f, Gedränge n:crowds of people Menschenmassen;he would pass in a crowd er ist nicht schlechter als andere;before a crowd of 70,000 vor 70 000 Zuschauern2. the crowd die Masse, das (gemeine) Volk;one of the crowd ein Mann aus dem Volk;3. umg Haufen m, Verein m4. große Menge:B v/i1. a) zusammenströmen2. US vorwärtsdrängenC v/t1. die Straßen etc bevölkern2. a) sich drängen in (akk oder dat)b) sich drängen um3. zusammendrängen, -pressen:crowd (on) sail SCHIFF prangen, alle Segel beisetzen;crowd on speed Tempo zulegen4. hineinpressen, -stopfen, -pferchen ( alle:into in akk)5. vollstopfen ( with mit)6. a) (vorwärts)schieben, stoßenb) antreiben, hetzenc) US ein Auto etc abdrängene) US fast erreichen:crowding thirty an die Dreißig (Alter)7. US figa) erdrücken, überhäufen ( beide:with mit)b) jemandes Geduld, sein Glück etc strapazieren8. umg jemanden drängen:crowd sb for jemanden unter Druck setzen wegen;crowd sb with jemanden bedrängen mitcrowd2 [kraʊd] s MUS, HIST Crwth f, Crewth f, Crotta f (altkeltisches lyraähnliches Saiteninstrument)* * *1. noun1) (large number of persons) Menschenmenge, diecrowd[s] of people — Menschenmassen Pl.
2) (mass of spectators, audience) Zuschauermenge, die3) (multitude) breite Massefollow the crowd — (fig.) mit der Herde laufen
4) (coll.): (company, set) Clique, die5) (large number of things) Menge, die2. transitive verb1) (fill, occupy, cram) füllen2) (fig.): (fill) ausfüllen3. intransitive verb(collect) sich sammelncrowd around somebody/something — sich um jemanden/etwas drängen od. scharen
Phrasal Verbs:* * *n.Auflauf -ë m.Gedränge n.Menge -n f.Menschenmenge f. -
13 crowd
I 1. [kraʊd]1) (mass of people) folla f., moltitudine f.; (audience) pubblico m., spettatori m.pl.a crowd of 10,000 — una folla di 10.000 persone; sport 10.000 spettatori
2) colloq. (group) compagnia f., combriccola f.2.the usual crowd — la solita combriccola, gente
modificatore [behaviour, reaction] di massaII 1. [kraʊd]1) (fill) affollare, gremire [pavement, platform, bar, beach]we always try to crowd as much as possible into our visits to Paris — cerchiamo sempre di sfruttare al massimo le nostre visite a Parigi
3) (fill to excess) riempire, inzeppare [room, mind] ( with di)4) colloq. (put pressure on) fare pressione su2.1)to crowd into — ammassarsi in [room, lift, vehicle]
to crowd onto — accalcarsi, stiparsi su [bus, train]
to crowd (up) against — accalcarsi o pigiarsi contro [ barrier]
2) fig.to crowd into — [thoughts, memories] affollarsi in [ mind]
•- crowd in* * *1. noun1) (a number of persons or things gathered together: A crowd of people gathered in the street.) folla2) (a group of friends, usually known to one another: John's friends are a nice crowd.) compagnia, combriccola2. verb1) (to gather in a large group: They crowded round the injured motorcyclist.) affollarsi, accalcarsi2) (to fill too full by coming together in: Sightseers crowded the building.) affollare•- crowded* * *I 1. [kraʊd]1) (mass of people) folla f., moltitudine f.; (audience) pubblico m., spettatori m.pl.a crowd of 10,000 — una folla di 10.000 persone; sport 10.000 spettatori
2) colloq. (group) compagnia f., combriccola f.2.the usual crowd — la solita combriccola, gente
modificatore [behaviour, reaction] di massaII 1. [kraʊd]1) (fill) affollare, gremire [pavement, platform, bar, beach]we always try to crowd as much as possible into our visits to Paris — cerchiamo sempre di sfruttare al massimo le nostre visite a Parigi
3) (fill to excess) riempire, inzeppare [room, mind] ( with di)4) colloq. (put pressure on) fare pressione su2.1)to crowd into — ammassarsi in [room, lift, vehicle]
to crowd onto — accalcarsi, stiparsi su [bus, train]
to crowd (up) against — accalcarsi o pigiarsi contro [ barrier]
2) fig.to crowd into — [thoughts, memories] affollarsi in [ mind]
•- crowd in -
14 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 money
(coins or banknotes used in trading: Have you any money in your purse?; The desire for money is a cause of much unhappiness.) dinero- moneylender
- lose/make money
money n dinerotr['mʌnɪ]1 (gen) dinero■ how much money have you got? ¿cuánto dinero tienes?■ careful! that's worth a lot of money ¡cuidado! eso vale mucho dinero2 (currency) monedaplural noun moneys / monnies1 SMALLLAW/SMALL architecture dinero\SMALLIDIOMATIC EXPRESSION/SMALLfor my money... en mi opinión..., para mí...■ for my money, this is the best car on the road para mí, este es el mejor coche que hayit's money for old rope es dinero regaladomoney is the root of all evil el dinero es el origen de todos los malesmoney makes the world go round el dinero mueve el mundomoney talks poderoso caballero es don Dinerothere's money in something algo es un buen negocio, dar algo mucho dineroto be in the money ser rico,-ato be made of money estar forrado,-a de dineroto be rolling in money estar forrado,-a de dineroto come into money heredar una suma de dineroto get one's money's worth sacar partido del dineroto have money to burn tener dinero de sobrato put money into something invertir en algoto put money on something apostar por algoto put one's money where one's mouth is obrar de acuerdo con lo que uno diceyour money or your life! ¡la bolsa o la vida!money market mercado financieromoney order giro postalmoney supply masa monetarian.• busilis s.m.• dinero s.m.• efectivo s.m.• guita s.f.• moneda s.f.• monís s.m.• parné s.m.• plata s.f.'mʌnipaper money — papel m moneda, billetes mpl
it cost $300, but it was worth the money — costó 300 dólares, pero valió la pena
what's the money like where you work? — (colloq) ¿qué tal pagan donde trabajas? (fam)
he's earning good money — está ganando un buen sueldo, está ganando bien
their European operation is making a lot of money — su operación europea está dando mucho or produciendo grandes beneficios
to put money into something — invertir* or poner* dinero en algo
you pay(s) your money and you take(s) your choice — (set phrase) es a gusto del consumidor
for my money — (colloq) para mí
it's money for jam o for old rope — (BrE) es dinero regalado
to be in the money — estar* forrado (fam)
to be made of money — nadar en la abundancia, tener* mucho dinero
to have money to burn — tener* dinero de sobra
to put one's money where one's mouth is — (colloq) obrar de acuerdo a sus (or mis etc) opiniones
to spend money like water — gastar dinero como si fuera agua
['mʌnɪ]to throw good money after bad — seguir* tirando dinero (a la basura)
1. N1) (gen) dinero m•
"money back if not satisfied" — "si no queda satisfecho le devolvemos su dinero"•
to bring in money — aportar dinero•
to come into money — heredar dinero•
when do I get my money? — ¿cuándo me vas a pagar?•
to earn good money — ganar un buen sueldo, ganar su buen dinero or dinerito *, ganar sus buenos dineros or dineritos *I paid or gave good money for it — pagué un buen dinero por ello
•
I'd rather be paid in money — prefiero que me paguen en dinero•
your money or your life! — ¡la bolsa o la vida!- have money to burn- throw good money after bad- be in the money- be made of moneyfor my money —
that's the one for my money! — ¡yo apostaría por ese!
I'd put money on it —
he'll be back, I'd put money on it — apuesto (lo que sea) a que volverá
- put one's money where one's mouth is- spend money like water- throw one's money about or around- throw money at a problem- get one's money's worthhe certainly gives the audience its money's worth — la verdad es que con él el público sale contento
- money is the root of all evilburn I, 2., 1), coin 2., colour 1., 1), even 1., 3), hand 1., 1), licence I, 1., 2), a), marry 1., 1), ready 4.2) (Jur)monies or moneys (pl) sumas fpl de dinero2.CPD [worries, problems] de dinero, económicomoney back guarantee N — garantía f de devolución (del dinero)
money belt N — riñonera f
money economy N — economía f monetaria
money laundering N — blanqueo m de dinero
money laundering operation N — operación f de blanqueo de dinero
money laundering scandal N — escándalo m de blanqueo de dinero
money laundering scheme N — sistema m de blanqueo de dinero
money market N — bolsa f or mercado m de valores, mercado m monetario
money matters NPL — asuntos mpl financieros
money order N — (US) giro m postal
money prize N — premio m en metálico
money spider N — araña f de la suerte
the money supply N — la oferta or masa monetaria, el volumen de moneda
* * *['mʌni]paper money — papel m moneda, billetes mpl
it cost $300, but it was worth the money — costó 300 dólares, pero valió la pena
what's the money like where you work? — (colloq) ¿qué tal pagan donde trabajas? (fam)
he's earning good money — está ganando un buen sueldo, está ganando bien
their European operation is making a lot of money — su operación europea está dando mucho or produciendo grandes beneficios
to put money into something — invertir* or poner* dinero en algo
you pay(s) your money and you take(s) your choice — (set phrase) es a gusto del consumidor
for my money — (colloq) para mí
it's money for jam o for old rope — (BrE) es dinero regalado
to be in the money — estar* forrado (fam)
to be made of money — nadar en la abundancia, tener* mucho dinero
to have money to burn — tener* dinero de sobra
to put one's money where one's mouth is — (colloq) obrar de acuerdo a sus (or mis etc) opiniones
to spend money like water — gastar dinero como si fuera agua
to throw good money after bad — seguir* tirando dinero (a la basura)
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17 participation
noun participaciónparticipation n participacióntr[pɑːtɪsɪ'peɪʃən]1 participación nombre femeninoparticipation [pər.tɪsə'peɪʃən, pɑr-] n: participación fn.• participación s.f.pər'tɪsə'peɪʃən, pɑːr-, pɑːˌtɪsɪ'peɪʃənmass noun participación f[pɑːˌtɪsɪ'peɪʃǝn]N participación f (in en) audience* * *[pər'tɪsə'peɪʃən, pɑːr-, pɑːˌtɪsɪ'peɪʃən]mass noun participación f -
18 TV
,ti: 'vi:( abbreviation) (television: What's on TV tonight?; Turn on the TV; a 21-inch TV.) teleTV n televisión / tele
TV (abr de televisión) television, TV 'TV' also found in these entries: Spanish: animador - animadora - antena - apoltronarse - avance - bastar - cadena - caja - cámara - canal - cierre - corte - diferida - diferido - difusión - directa - directo - divulgar - emisión - emitir - enfoque - espacio - estallar - filmación - fondón - fondona - grúa - guión - hacer - imagen - información - informativa - informativo - interferir - interferencia - intermedia - intermedio - locutor - locutora - montador - montadora - mordaz - pantalla - plató - poner - realizar - realización - realizador - realizadora - receptor English: action replay - advertising - air - anchor - announcer - antenna - audience - beam - blackout - broadcast - broadcasting - bulletin - camera - cartoon - catchphrase - change over - channel - commercial - concentrate - concurrent - credit - crew - cut - definition - dolly - doze off - dub - edit - editor - episode - fade in - fade out - filth - fluff - go out - hook up - hook-up - host - hostess - interfere - interference - introduce - introduction - jingle - link-up - live - mast - miniseries - mixer - monochromeTVtr['tiː'viː]1 ( television) televisión; (abbreviation) TVTV (abbr. for: television)n.• televisión s.f.n.• tele* s.f.count & mass noun (= television) televisión f, tele f (fam), TV f; (before n)1.N ABBR= television tele f, TV f2.CPDTV dinner N — cena precocinada que se vende en el recipiente del que se come
TV licence N — (Brit) licencia que se paga por el uso del televisor, destinada a financiar la BBC
TV licence fee N — (Brit) impuesto que se paga por el uso del televisor, destinado a financiar la BBC
* * *count & mass noun (= television) televisión f, tele f (fam), TV f; (before n) -
19 drift
1. noun1) (flow, steady movement) Wanderung, die2. intransitive verbdrift into crime — in die Kriminalität [ab]driften
drift into unconsciousness — in Bewusstlosigkeit versinken
2) (coll.): (come or go casually)drift in — hereinschneien (ugs.)
3) (form drifts) zusammengeweht werdendrifting sand — Treibsand, der
* * *[drift] 1. noun1) (a heap of something driven together, especially snow: His car stuck in a snowdrift.) das Treiben2) (the direction in which something is going; the general meaning: I couldn't hear you clearly, but I did catch the drift of what you said.) die Richtung2. verb1) (to (cause to) float or be blown along: Sand drifted across the road; The boat drifted down the river.) treiben•- academic.ru/22395/drifter">drifter- driftwood* * *[drɪft]I. viwe let ourselves \drift downstream wir ließen uns flussabwärts treibento \drift out to sea aufs offene Meer hinaustreiben2. (move aimlessly) [ziellos] herumwandernafter the meeting, people \drifted away in twos and threes nach der Versammlung schlenderten die Leute in Zweier- und Dreiergrüppchen davonshe just seems to \drift from one boyfriend to another sie scheint von einer Beziehung in die nächste zu schlitternthe talk \drifted aimlessly from one subject to another man kam vom Hundertsten ins Tausendsteto \drift into crime in die Kriminalität abdriftento \drift into a situation in eine Situation hineingeratento \drift with the tide mit dem Strom schwimmen4. (pile up) Verwehungen bilden, angeweht werdensnow had \drifted against the garage door vor der Garagentür war Schnee angeweht wordencotton prices \drifted in the first quarter Baumwollpreise gaben im ersten Quartal leicht nachII. nthe \drift of unemployed youth der Zustrom arbeitsloser Jugendlicher\drift from the land Landflucht fdownward \drift Abwärtstrend mthe downward \drift in copper prices der Preisverfall bei Kupfer\drift of snow Schneewehe f, Schneeverwehung f\drift of sand Sandwehe f, Haufen m Flugsand* * *[drɪft]1. vito drift off course —
rally drivers have a technique of drifting round corners — Rallyefahrer haben eine Technik, sich durch Kurven tragen zu lassen
he drifted into marriage/crime — er schlitterte in die Ehe/in eine kriminelle Laufbahn hinein
he drifted from job to job — er ließ sich planlos von Job zu Job treiben
he was drifting aimlessly along (in life etc) — er lebte planlos in den Tag hinein, er ließ sich plan- und ziellos treiben
young people are drifting away from the villages — junge Leute wandern aus den Dörfern ab
2. vttreiben; (wind) snow also vor sich her treiben3. n1) (of air, water current) Strömung fthe drift of the current (speed) — die (Stärke der) Strömung; (direction) die Strömung(srichtung)
4) (GEOL: deposits) Geschiebe ntglacial drift — Moräne f
5)(= tendency)
the drift towards the cities — der Drang in die StädteI caught the drift of what he said — ich verstand, worauf er hinauswollte
if you get my drift — wenn Sie mich richtig verstehen
* * *drift [drıft]A s1. Treiben n2. FLUG, SCHIFF Abtrift f, Abtrieb m, (Kurs)Versetzung f4. GEOG Drift(strömung) f (im Meer)5. (Strömungs)Richtung f6. figa) Strömung f, Tendenz f, Lauf m, Richtung f:drift away from allmähliches Abgehen vonb) Absicht f:the drift of what he said was er meinte oder sagen wollte, worauf er hinauswolltec) Gedankengang m:d) Sinn m, Bedeutung f7. etwas Dahingetriebenes, besondersa) Treibholz nb) Treibeis nc) Wolkenfetzen pl10. GEOL Geschiebe n11. Abwanderung f:drift from the country Landflucht f12. figa) treibende Kraftb) (bestimmender) Einfluss13. fig (Sich)Treibenlassen n, Ziellosigkeit f14. TECHa) Lochräumer m, -hammer mb) Austreiber m, Dorn mc) Punzen m, Durchschlag mB v/iinto in einen Krieg etc):drift apart sich auseinanderleben;a) abwandern,b) sich entfernen ( from von);let things drift den Dingen ihren Lauf lassen2. ( besonders ziellos) (herum)wandern3. fig sich (willenlos) treiben lasseninto in akk):he drifted into a marriage er schlitterte in eine Ehe5. sich häufen, Verwehungen bilden:drifting sand Flugsand mC v/t1. (dahin)treiben, (-)tragen2. wehen3. aufhäufen, zusammentreiben* * *1. noun1) (flow, steady movement) Wanderung, die2) (fig.): (trend, shift, tendency) Tendenz, die3) (flow of air or water) Strömung, die5) (of snow or sand) Verwehung, die6) (fig.): (gist, import) das Wesentliche2. intransitive verbget or catch the drift of something — etwas im Wesentlichen verstehen
1) (be borne by current; fig.): (move passively or aimlessly) treiben; [Wolke:] ziehendrift into crime — in die Kriminalität [ab]driften
2) (coll.): (come or go casually)drift in — hereinschneien (ugs.)
3) (form drifts) zusammengeweht werdendrifting sand — Treibsand, der
* * *n.Abdrift -e f. v.abweichen v.treiben v.(§ p.,pp.: trieb, getrieben) -
20 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування
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См. также в других словарях:
audience research — Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… … Encyclopedia of contemporary British culture
audience — au‧di‧ence [ˈɔːdiəns ǁ ˈɒː , ˈɑː ] noun [countable] the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music: • The ad was broadcast on all major channels,… … Financial and business terms
Mass media — refers collectively to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies.[1][2] Since the 1950s, in the… … Wikipedia
mass — Ⅰ. mass UK US /mæs/ adjective [before noun] ► having an effect on or involving a large number of people: »There have been two decades of mass unemployment. mass audience/appeal »A smaller company could produce a breakthrough product with mass… … Financial and business terms
mass — massedly /mas id lee, mast lee/, adv. /mas/, n. 1. a body of coherent matter, usually of indefinite shape and often of considerable size: a mass of dough. 2. a collection of incoherent particles, parts, or objects regarded as forming one body: a… … Universalium
mass — 1. n., v., & adj. n. 1 a coherent body of matter of indefinite shape. 2 a dense aggregation of objects (a mass of fibres). 3 (in sing. or pl.; foll. by of) a large number or amount. 4 (usu. foll. by of) an unbroken expanse (of colour etc.). 5… … Useful english dictionary
Mass — 1. n., v., & adj. n. 1 a coherent body of matter of indefinite shape. 2 a dense aggregation of objects (a mass of fibres). 3 (in sing. or pl.; foll. by of) a large number or amount. 4 (usu. foll. by of) an unbroken expanse (of colour etc.). 5… … Useful english dictionary
mass — I [[t]mæs[/t]] n. 1) a body of coherent matter, usu. of indefinite shape: a mass of dough[/ex] 2) a collection of incoherent particles, parts, or objects regarded as forming one body: a mass of sand[/ex] 3) aggregate; whole: People, in the mass,… … From formal English to slang
mass circulation — /mæs sɜkjəˈleɪʃən/ (say mas serkyuh layshuhn) noun distribution to a mass audience: the paper enjoys mass circulation …
Audience theory — is an element of thinking that developed within academic literary theory and cultural studies. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical … Wikipedia
Mass Effect 2 — Developer(s) BioWare Publisher(s) Electronic Arts Director(s) … Wikipedia